As the owner of a new startup, it can feel at times that there is no limit on the number of important decisions that you must make. One decision that is more important than you might think, though, is the decision of which logo designer you will hire to design the logo for your new company.
In this article, we’ll take a look at a handful of the reasons why hiring the right logo designer is so vitally important.
Your Logo Will Play a Big Role in Your Web Design
In the digital age, logos play a much bigger role than they once did. Now, companies use their logo as one of the core design features of their website as well as their social media profiles, digital ads, and more.
There’s no overstating the importance of having a website that is visually appealing, and if you intend to use your logo as one of the key graphics on the website then it is essential that it be visually appealing as well. In order to design a logo that is worth showing off on your website as well as the rest of your online presence, you need to choose a talented designer that will produce a logo that is unique and eye-catching.
Your Logo Will be the Cornerstone of Your Efforts to Increase Brand Awareness
Logos are closely tied to the identity of a company, arguably more so than any other one marketing tool that companies have available. For proof of this, think of some of the world’s most famous logos such as the Apple logo and how those logos are intertwined with the brand awareness of the company that they represent.
If you want a logo that customers will associate with your business, it needs to be unique and appealing enough to be easily recognizable at a glance. A good logo designer recognizes how important the recognizability of a logo is and works to design a logo that is unlike any logo currently in-use.
Your Logo May Appear on Your Products
If your company sells products, there’s a good chance that you will want to print your logo either directly on the product or on the product’s packaging. For products on both digital and physical shelves, the logo on them often plays a crucial role in attracting a customer’s attention and helping set the product apart from the dozens of other competing products that are positioned next to it.
For this reason, it’s essential that you hire a logo designer who will create a logo that is highly eye-catching as well as one that conveys some of the value proposition of your product(s).
Mistakes in a Logo can be Obvious and Costly
First impressions are important, and your logo is often the first piece of information about your company that a potential customer takes in. This is why new startups cannot afford to make use of a logo that is sub-par in its quality.
If your logo looks unprofessional, customers are going to judge your entire business as being unprofessional as well. Unfortunately, there are plenty of bargain logo designers with limited skills and tools who design logos that are simply not up to the standards of professionalism that they should be. When choosing which logo designer to hire, you will want to make sure you are working with an experienced, talented logo designer who will be able to produce a logo that looks just as professional as the logos used by major companies.
Your Logo Conveys Messages About Your Company
Beyond conveying the idea that your company is legitimate and professional, there are plenty of other messages you may want your logo to convey. A lot of thought goes into the design of a logo, from the colors that are used to the font to the size of the logo and much more.
A talented logo designer will work to learn as much as they can about what your company does, its specific value proposition, its mission, and so on. Using that information, they will design a logo that is able to convey positive messages about your company to potential clients. A generic logo will never be able to accomplish this task in the same way as a logo that is designed with a lot of intention and thought.
It’s Best to Only Design Your Logo Once
In many ways, you only get one shot at coming up with a great logo for your company. The reason for this is that you don’t want to spend large amounts of time and money building a brand identity that is centered around your logo only to completely redesign that logo a few years down the road. Customers won’t recognize the new logo or associate it with your brand, and you will have to start over from square one in building recognition for your logo.
Instead of facing this setback, it’s better to design a great logo right from the start. You may wish to make minor modifications to your logo as your business grows, but the fundamentals of the design should ideally remain the same.
Since the logo you initially design will likely be the one you use throughout the life of your company, you’ll want to take your time when choosing a logo designer and make sure that you hire a designer who will provide you with a logo that is good enough for you to use for many years no matter how big your business grows.
The vital importance of having a great logo dictates that choosing the right logo designer is vitally important as well. If you want to design a logo that will attract customers, help you build a brand awareness, and provide you with a basis that you can build the rest of your graphics around, be sure to take your time and choose a logo designer who will knock it out of the park.