As desktop is becoming secondary for an increasing number of users, Mobile now represents almost 65% of digital media time. All digital growth is now coming from mobile usage.
Even Google has confirmed – More searches are now on mobile than on desktop and mobile is now a primary screen for marketers. Following are some of the mobile traffic site categories which are receiving more than 55% of their traffic from mobile devices.
1. Health
2. Home and Garden
3. Beauty and Fitness
4. Pets and Animals
5. People and Society
6. Shopping
7. Auto
8. Gambling
9. Sports
10. Recreation and Hobbies
Although there’s more traffic driving towards mobile, engagement still remains higher on desktop overall, with more pages on every visit, more time spent on site, on average. Mobile devices have higher bounce rates than desktop.
To help you keep up-to-date with a boost in mobile adoption and its impact on mobile marketing, kodematix is a one-stop destination for web and mobile app design and development .
In this post, I am going to focus on how to create an effective mobile marketing strategy to stay ahead from the crowd.
Here are some of the key mobile factors, marketers need to know to help them compete:
1. Time spent using mobile media
2. Percentage of users using mobile devices
3. Mobile vs Desktop Website Visits
4. Mobile device conversion rates and visit share for Ecommerce sites
Ok. Let’s go
1. Time spent using mobile phones
A recent study has revealed that an average person spends approximately 90 minutes a day on their mobile phones. Yes, the figure may not sound a lot but it goes up to 23 days a year and around 4 years of average person’s life is spent by staring on their phone screens.
Furthermore, an average person has around four to five social media accounts and spends one to two hours browsing on these social networks every day which accounts to 30% of the total time spent on the internet.
So, the implications are clear – it’s absolutely necessary for your website to be mobile-friendly to reach your audience and provide a mobile satisfactory experience.
2. Percentage of users using mobile devices
Roughly 60% of consumer traffic for the leading US websites are now from mobile devices. Majority of consumers are now using multiple screens to access retail sites on desktop or mobile. So, consistent experiences across the devices are needed to be deployed. Use of Multi-screening has grown, despite of a decline for the web usage.
It’s quite important to keep track of the split between users of mobile and desktop devices visiting your websites. This can be best done using advanced segments in Google Analytics.
3. Mobile vs Desktop Website Visits
Since we use most of our time on smartphones using social media or checking emails, we need to be careful with the data on the hours spent. This has eventually led to the approach of mobile-first design. Then chairman of Google, Eric Schmidt talked about mobile-first approach – While usage of smartphones is overwhelmingly popular for some activities like messaging, social media, and catching up with news, majority of customers in the western markets also have tablet and desktop devices used for more research and purchasing.
So, we need some strategies to engage with Multichannel platforms, not only the mobile-first or smartphone adoption. This is why mobile conversion rates are lower in retail. There will be more focus on the strategies to engage and measure the multichannel majority across different devices. With so many visits still on desktop, it’s important to have a responsive design for your website without degrading the desktop experience. This has led many businesses to use adaptive web designing where the layout and content are tailored for desktop, tablet and smartphone screens.
4. Mobile app vs Mobile site usage
This factor of consumer preference for mobile apps versus mobile sites should also be considered as a part of mobile strategy. The data from various studies show that the consumer preference for mobile apps which accounts for around 90% of mobile media time must be expected from the use of popular email, social network and news apps.
However, this is an apps world! various facebook, messaging, games and utility apps naturally have the greatest time spent. 90% figure is the key insight as various companies think about whether to develop mobile apps or stay tuned to the mobile optimised sites.
I hope this compilation about mobile traffic and its impact is useful. Please share if it is and you can always share your thoughts in the comments below.
Authour Bio: Daniel Clark is a web designer working with one of the best website design company since last few years. He would like to share web design and development related blog content.